The Woolly Wonder:
To many, wool is just another fabric. But to those in the know, it's a truely incredible, timeless natural fibre that's been a staple in many of our wardrobes for generations. And for good reason. It's versatile, resilient, sublimely comfortable and of course, looks totally fabulous! Unlike many other fibres, wool is made from complex protein fibres. It's outer layer is actually a result of overlapping 'cuticle cells' known as 'scales' which work together to provide dirt-resistance while internally it can absorb almost 30% of its weight in moisture without feeling wet plus making it breathable and perfect for both cold and warm climates!
A Sustainable Choice
Wool is a eco champion. It's amazingly biodegradable and because it's a natural fibre there's none of those horrible microplastics effecting the environment unlike the negative impacts of synthetic fibers.
Demystifying Wool Wash:
Understanding wool is one thing, but what's equally important is knowing how to care for it properly, which is why choosing a Wool Wash matters, as they are different to regular detergents.
Wool washes are laundry liquid detergents which are specifically crafted to cater to the unique needs of woolen, cashmere and knitted garments. Unlike conventional detergents, wool washes have been made crafted to be gentle, they should be pH-balanced and should always be free from harsh chemicals that can deteriorate wool's delicate protein fibers. In essence they should specifically be crafted with protein fibres in mind. Natural is always better with natural, ideally a quality wool wash should be made from specifically curated but purely natural plant-based ingredients.
Why Opt For A Wool Wash?
Preservation: Wool's protein-based fibers can be weakened and permanently damaged by synthetic brighteners, synthetic softeners & fragrances and many of the chemicals found in standard detergents. A wool-specific wash is made especially to ensure these fibers remain intact, retaining the garment's natural abilities for warmth, breathability, softness and structure.
Protection: While wool naturally repels dirt, it can absorb oils and odors. A quality wool wash will delicately cleanse these impurities without stripping the wool's inherent oils. Also superior wool washes will incorporate natural protection elements such as cedar to repel moths and protect against unsightly holes.
Performance: As quality wool garments are investments, using a dedicated wool wash should work to prolong their lifespan, helping them remain pristine and ensure they maintain their comfortable feel.
